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Digital Advertising
Target audiences across the digital landscape in just fractions of a second, and increase the return on investment on your digital marketing budget. Focused on television, the Internet and mobile channels, Experian’s suite of digital advertising products enables you to improve advertising effectiveness, Website performance and lead conversion abilities.
Email Marketing
Send relevant email communications to build more lasting and profitable customer relationships. Experian® CheetahMail® provides innovative, scalable and feature-rich technology along with robust reporting and analytic tools. Backed by the support of the industry’s largest and most experienced client services team, you can create and deliver cost-effective, individualized permission-based email.
Consumer and Competitor Insight
Create high-performance marketing programs through a deeper understanding of consumer opinions, attitudes and behaviors. Syndicated and custom research from Experian® SimmonsSM and reports on online behavior and competitive Websites from Experian® Hitwise® provide valuable information on millions of consumers: their brand preferences, media usage habits and more. Improve your brand and advertising strategies and maximize lead-generation efforts with current market insight.
Customer Data Management
Get a focused view of your customers and direct the right message to the right buyer for more profitable campaigns. Use Experian® QAS® address verification software to quickly check contact information at the point of data entry, and ensure data integrity with our List Processing Services. Experian’s data management products integrate various information sources and provide clean, accurate data that serves as the foundation of your customer relationships.
Data Enrichment
Identify your best customers and hottest prospects. Draw from the most complete set of data attributes available, including demographics, lifestyles, credit ratings, automotive information, life events and media consumption preferences. Experian’s ability to focus on specific data enables you to target your consumer or business audience with precision.
Marketing Strategy and Analytics
Let our experts help you strategize smarter and more quantifiable marketing programs. Today's marketers face increasing pressure to drive measurable business results and demonstrate return on marketing investment. For this reason, Experian's Marketing Analytics team is dedicated to helping marketers effectively leverage data and consumer insight through smart analytics and data modeling.
